Cross Promotion with Vendors

Cross-PromotionYou want your vendors to be on your team, so show them that this is not a one-way street. Creating a trusting vendor relationship through a cross-promotion plan. Make sure to get your promotion plans in writing. When negotiating your contract with vendors, add in a small clause about what both parties plan to do. By working together to enhance your mutual exposure, you’ll be showing your commitment to one another, which will establish a trusting working relationship for the future. Creating a successful vendor relationship and promotion plan will take some extra work on your part, but if you are successful it is definitely worth the time.

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