Everyone needs a sphere of influence. Not to influence others as much as to be influenced by others. Influence can work both ways; it has a halo effect, so association with others of influence, such as leaders, “movers and shakers,” or celebrities, extends your sphere of influence. I would like to share with you the types of influencers that I keep in my sphere.
- A VP or key sales person within a trucking or logistics company
- The owner of an auction company
- A soda or beer distributor route person
Never before in the history of business has there been so much change. The only constant in business today is change, from customer demand, to technology, to new products and services. Trucking and logistics companies are the first to feel a shift in the economy. They are the first to see a slowdown in manufactured goods and the supplies to manufacture these goods. They are also the first to see new business trends and are able to gage their growth before others even notice. Case in point, while visiting the small town of Centerburg, Ohio I spoke with the UPS driver that was dropping off goods to a company with which I was doing business. In a conversion, the driver told me about the fastest growing company in the area. It was an internet-based sales company with two employees that moved a 40ft UPS trailer of goods per day. Funniest part of this story was, none of the employees of the small town customer of mine knew of the internet company that soon grew larger than them. The owner of this growing internet company soon built a 100,000 square foot building in the small town of Centerburg. Trucking and Logistics people are great for your Sphere of Influence.
Auctioneers are the best storytellers ever because they learn so much from the customers they do business with. If you take time to listen to them you will also learn these lessons, and that’s why they are a “must” for your circle of influence. Auctioneers are the first to hear of a business that may be failing or not paying taxes. They learn firsthand by the ones closest to the goods being auctioned how people once made their money and how they subsequently lost it. Auctioneers see trends in business models up to a year before other insiders get traditional “data.” They work hand-in-hand with all the banks and internal revenue systems. An Auctioneer is another perfect person for your sphere and I have one in mine.
Last but not least in my Sphere of Influence is a drink distributor route driver. This group of people are hardworking networkers. Drink distributor route drivers service all types of businesses from convenience stores, to bars, to mom & pop restaurants. They see how much product is moving and the trends in consumer confidence. They drivers interact with not only the owner and managers of these businesses they call on, more importantly they interact with the employees who are face-to-face with the consumers. When the economy is growing, consumers buy more beer and soda and these drivers understand it and have great insights to the workings of many types of business that you can tap into—if they are in your Sphere.
There is no defined scale on how to measure the sphere of influence—fill yours with the kind of people who help tip you off to trends that are meaningful in your Sphere. “An Auctioneer, a VP and a Driver walk into a coffee shop…..” What happens next is up to You.